Modura Brand Kit

This project required the creation of a cohesive brand kit and app design for a young, urban clothing brand. The challenge was to ensure consistency across all elements, including colors, typography, and imagery, with a particular focus on maintaining a uniform photographic style across the app.

The aim was to establish a strong, consistent brand identity that would be instantly recognizable and resonate with the target audience. The app needed to reflect this consistency through every aspect, from the sign-in page to the product pages, ensuring a seamless user experience.

The brand kit was carefully curated with a consistent color palette, uniform typography, and a photographic style that matched the brand's sleek and chic aesthetic. This consistency was key in creating a strong brand presence within the app.

For the app, the sign-in page was designed with simplicity and elegance, using the brand's typeface and color accents to create a welcoming first impression. The products page displayed items with a consistent photographic style, featuring images with a similar look and feel, lighting, and composition to reinforce the brand's identity.

The single product page highlighted individual items with photography that matched the overall aesthetic, ensuring that each image was not only high-quality but also stylistically in line with the brand's image. Descriptions and purchase options were presented with the same fonts and colors found throughout the brand kit, emphasizing the importance of a harmonious design approach.

This meticulous attention to consistency in the app's visual and textual elements ensured that the brand's identity was clear and impactful, fostering brand recognition and trust among users.