Spaces Quarterly

Spaces Quarterly, a modern online travel guide, faced the challenge of establishing a strong and engaging presence on Instagram, a crucial platform for reaching travel enthusiasts and digital nomads. The primary challenge was to increase the brand's visibility and follower base on Instagram. The existing content strategy lacked cohesion and failed to effectively leverage the platform's features to attract and retain a targeted audience.

The primary goal was to grow Spaces Quarterly's Instagram following significantly, aiming for a 75% increase. This growth was not just in numbers but also in engagement levels, ensuring that the new followers were genuinely interested in the brand and its offerings.

1. Content Calendar Creation: Developed a comprehensive content calendar tailored to Spaces Quarterly's brand identity and audience preferences. This involved meticulous planning of posts to ensure a consistent and appealing visual narrative.
2. On-Brand Visuals: Curated a selection of high-quality, on-brand photographs that resonate with the aesthetics and values of modern travelers. This visual strategy was crucial in capturing the attention of Instagram users.
3. Engaging Captions and Hashtags: Crafted captivating captions that tell a story, evoke emotions, and invite interaction. Utilized targeted hashtags to increase discoverability and reach a wider yet relevant audience.
4. Strategic Scheduling: Implemented a data-driven posting schedule to maximize engagement. This involved analyzing peak engagement times and tailoring the posting schedule to align with when the target audience was most active.